What Is Display Advertising?
How Does Display Advertising Work?
With Display Advertising, we can grab the attention of new or existing customers as they browse online. We’ll create eye-catching banner ads for you using your business’ creative content and then show them to people who we have specifically targeted.
We will work with your business to target online users based on their online browsing behaviour, interests or detailed demographics giving you total control over who sees your ad. We will also manage and precisely setup where your ads appear online, allowing you to expose your brand to customers across specific websites, Youtube Channels, Youtube videos or within certain Apps across The Google Display Network.
If a user clicks on your advert, you’ll be charged, however if they don’t, there is no charge to your business (hence the Pay-Per-Click aspect of this service), making it an extremely cost-effective advertising option.
What Will We Do?
We will work efficiently with you to establish your business goals, advertising budget, effective target audiences, innovative adverts and effective landing pages, allowing your ads to appear immediately.
Display Ad Formats
Display Adverts can contain text, image, animations or video which will all appear in premium placement positions across thousands of websites in front of your ideal target audiences. These different forms of content will capture the eyes of users online and consequently drive increased traffic to your website. This method essentially places a virtual “Billboard” in front of customers who we know from strategic research and planning have an interest in your product or services, making it an effective method of advertising .
When Are Display Ads Effective?
Display Adverts can be effective for businesses looking to raise “Awareness” as they can be used to target large new audiences at a relatively low cost. Alternatively, this advertising method can be extremely effective for businesses looking to influence customer “Consideration” as Display adverts can ensure your business stays at the forefront of potential customers minds whilst they browse and research online about the market you operate within. Finally, this method can also be extremely effective for driving “Conversions” as it can be used to retarget potential customers who dropped out at certain stages of your business’ customer journey. Display ads can prompt them to return to your website and take further action, creating an increased number of conversions and providing extra value to your business.
Free Display Advertising Spend
You will have complete control over what aspects of your business you choose to advertise, where and when your adverts will appear, and most importantly over your budget. We can help set you up on with Display Ads today, as well as helping our clients who are new to Google Ads gain up to £120 in Free Ad Spend.
Retargeting is considered by many marketers as the most valuable digital marketing process any business can do. Retargeting is where businesses advertise to potential customers who have previously viewed their products and services online but did not complete a purchase. We offer Retargeting services on the Google Ad words platform and across Facebook, Instagram and Youtube to ensure you can reach as many customers as possible across multiple platforms online.
Retargeting through Google Display Advertising allows us to retarget previous visitors to your website, using a combination of text, image and animation. We can use Retargeting to reconnect you with previous cart abandoners, as well as any other users who failed to convert along your business’ customer journey.
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This document will describe all aspects of each of our services, whilst also breaking down what is included within each of our service packages. You’ll then have the freedom to select which services & pricing packaged best suit your business.