Google Search Marketing
Google Search, Search Engine Marketing (SEM) or Paid Search Marketing refers to the sponsored results that appear at the top of any Google Search listing when online users run an online search query.
This form of advertising aims to place your business at the top of a customers search queries, making you visible online instantaneously at the exact moment potential customers are searching for your product or service. The extra online visibility gained from this service drives an increased amount of user traffic to your website, with the ultimate aim of converting these users into customers. We can help set you up on Google Search today, as well as helping our clients who are new to Google Ads gain up to £120 in Free Ad Spend
Display Advertising or “Banner Adverts” is another effective digital advertising method. Unlike Search ads, Display Adverts appear on actual websites rather than search results. Through the use of the Google Display Network, we can display your adverts to a range of audiences in multiple formats online in a cost effective manner.
Display Adverts can contain text, image or video which will all appear in premium placement positions across thousands of websites, capturing the eyes of your ideal customers. This method places a virtual “Billboard” in front of customers who we know from strategic research and planning have an interest in your product or services. We can help set you up on Google Display today, as well as helping our clients who are new to Google Ads gain up to £120 in Free Ad Spend.
With over 2 billion users actively logging in every month, Youtube is one of the fastest growing advertising platforms worldwide and can specifically target millions of users based on their interests , browsing habits and detailed demographics
As a video streaming platform, Youtube is great for capturing the attention of new target audiences whilst they view their favourite video content online. It can be used to raise awareness, encourage consideration and drive conversions due to its variety of ad formats, allowing you to meet any business objectives.
We can help set you up on Google Video Ads today, as well as helping our clients who are new to Google Ads gain up to £120 in Free Ad Spend.
Retargeting is considered by many marketers as the most valuable digital marketing process that any business can do. Retargeting is where businesses advertise to potential customers who have previously viewed their products and services online but did not complete a purchase. We offer Retargeting services on the Google Ad words platform and across Facebook/Instagram, to ensure you can reach as many customers as possible across multiple platforms online.
PPC Retargeting through Google Adwords allows advertisers to retarget previous visitors though the Google Display Network using text, image or video adverts and Youtube through video adverts. We can use Retargeting to reconnect you with previous cart abandoners, as well as any other users who failed to convert along your business’ customer journey.
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