Facebook Marketing
How Does Facebook Marketing Work?
Whilst users tend to use the platform for sharing interesting content and posting information to their own social networks, advertisers can utilise the platform’s continuous data capturing systems to specifically target potential customers based on their interests, demographics, location and behaviour. Facebook users whose interests and demographics have been selected by an advertiser are then shown adverts that are specifically targeted at them across a range of locations on Facebook such as on the Newsfeed, Facebook Stories or within Facebook Messenger.
You choose what interests, behaviours and demographics that you want to target and we will do the rest, ensuring your business gets in front of potential customers as they browse their social media.
FACEBOOK MARKETING
What We Do
We’ll plan your campaigns, design your adverts and carry out thorough testing and optimisation across all your adverts on Facebook through the use of detailed data analytics, ensuring you’re providing the most effective ads to your audience.
You’ll have full control and sign off on all advert designs, audience targeting and budget allocation, allowing you to maintain a hold on how you want your brand to be portrayed across the platform.
FACEBOOK MARKETING
Facebook Marketing Formats
Facebook’s advertising platform also enables advertisers to create a diverse range of creative ad formats, including single image, carousel, video and story adverts. This means you can get in front of new customers eyes across multiple key placements areas on the platform, placing your brand at the forefront of their minds whilst they scroll through Social Media.
FACEBOOK MARKETING
How Can Facebook Marketing Help Your Business?
Facebook allows advertisers to run campaigns centred around a range of business objectives and the desired actions they want new customers to take. This can range from driving online traffic to a website, increasing footfall to a shop or restaurant, gathering new leads or generating new online conversions.
In addition to accessing Facebook’s own preset audiences which group similar facebook users together based on their data, we can help your business create unique and custom audiences and retargeting audiences, allowing you to reconnect with users who previously engaged with your business. Creating and targeting these audiences drives retention and brand loyalty, as well as encouraging those users who almost purchased from you to finish the process and convert.
FACEBOOK MARKETING
Content Creation
As well as planning your Social Media Marketing strategy, we also create the content within it. We create bespoke Image and Video adverts for our clients that makes them stand out from their competitors online.
To ensure your Ads look professional and unique, we use a combination of custom made images, premium stock photos or graphics provided by you within them, keeping your approach to Social Media marketing fresh and creative. Video is proven to engage best with users on Social Media, so we can also create bespoke eye-catching videos for our clients, perfectly formatted to fit perfectly across multiple social media channels.
You’ll be involved throughout the Ad creation process, from idea generation to content sign off and implementation, giving you plenty of opportunity to provide us with valuable feedback whilst maintaining full control over what gets posted within your Social Media Marketing Campaigns.
FACEBOOK MARKETING
Retargeting
Retargeting is considered by many marketers as the most valuable digital marketing process any business can do. Retargeting is where businesses advertise to potential customers who have previously viewed their products and services online but did not complete a purchase. We offer Retargeting services on the Google Ad words platform and across Facebook, Instagram and Youtube to ensure you can reach as many customers as possible across multiple platforms online.
Retargeting through Social Media Platforms allows us to retarget previous visitors to your website, using a combination of text, image and video. We can use Retargeting to reconnect you with previous cart abandoners, as well as any other users who failed to convert along your business’ customer journey.
